Archives for category: rantsandraves

So “shakin’ them pots” is an expression I grew up hearing from my mom, grandmom, aunts etc.  It usually meant they were in the kitchen cooking up a storm.  But, at its very core, it means a lot of hard, passionate work is getting done.  And right now it’s the only expression that comes to mind when I think about the projects I’m working on right now.

The very first post here on A & L was the business card I did for my girlfriend’s blog (which is awesome by the way, check it Here ) and once again I’m cookin’ something up for her.  She and a two super-talented ladies own & operate Triple Gloss Productions, which is a nightlife event planning throwing thingamabob.  Basically they do big-ass parties.  Oddly enough they have little or no corporate material.  No business card, no letterhead, no envelopes…nuthin! They have a website, which it seems they used dilithium crystals to go back to 1996 and steal.  Sorry Ladies, but you all’s website is hurtin’ ! Anywho, Erin enlisted me to develop a business card for Triple Gloss and I jumped on it.  And by doing so she also signed up total visual revamp because, well, they need it.  Hopefully I can knock this one out of Citizen’s Bank so I can do the visuals for their giant ( and I mean GIANT) Halloween party.  I absolutely love doing dark n gritty stuff so I’m aiming to land that project HARD.

Another project I’m workin’ on is a personal favorite and i get giddy every time I think about it.  I happen to be a big fan of classic cocktails.  And a big fan of Gin… Ok I just like drinking. But specifically I like drinking gin cocktails.  In addition to comic books, I have a serious thing for old liquor bottles.  I love product design as a whole but there’s something about designing a liquor bottle that’s satisfying beyond belief.  So what the hell, I decided I’m gonna develop a classically inspired bottle of booze.  I mean, this is a portfolio blog. I definitely need to show some diversity as far as my capabilities go. Annddd it means that I get to empty a bottle for, ahem, research purposes.  “Scuse me for a sec…..Ok I’m back.  Had to make myself a drink.  What? Blogging makes me thirsty…

What else…oh yeah! In the coming weeks I’m gonna create a feature here at A & L, appropriately titled “Throwback Thursdays”.  Every other Thursday, I”m gonna try to post some work that I’ve done as a student.  I, personally, don’t like the idea of filling a portfolio with work I’ve done as a student. Mainly because I consider school work to be an exercise in training and understanding, not generating quality, super-polished work.  I know, no one else sees it this way.  But I do.  So that’s why I’ve been creating all-new work for the blogfolio.  Is that a word? But there are a few things that I’ve done as a student that I think are worth sharing, for any number of reasons.  Also, its nice post old work and compare it to what I can do now. Kinda like when you were a kid and your parents would mark your height as you grew up, you know?  So keep a look out for that one.  Should be pretty interesting.

One last thing I promised myself I’d do.  I promised myself to post some design objectives so that I’d have to live up to them.  In the coming months I really need to focus on logo work, or more accurately simplified shapes and colors.  And overall more commercially viable work.  I like making purposeless stuff that’s just good lookin’.  But that’s not gonna get me any freelance work.  So I have to focus on work and elements that are commercially realistic.  I’ll always find time to satisfy my whimsical daydreams and napkin sketches.  But more professional work is an absolute must.  I’m not gettin’ a pair of Generic Man kicks makin’ pretty pictures for myself!  Alright enough with the jabberjawin’ I need a refill and my sketchbook.

“Big tings a’gwanin” as an old friend used to say!

Man…this sucks.  Its been at least, what, a week since I’ve posted any new work?  And I’m feelin pretty crappy about it.  I’ve been workin’ on a little somethin’ for a couple of days but  I just can’t seem to find time to finish it.  Its more self-initiated work and I’m feelin’ it for the most part.  But with working a 9-5 and personal obligations I just can’t find the time.  24-hours just isn’t enough anymore.

Yeah, yeah, yeah…I know… “you just have to make time”.  Has anyone ever sat down and analyzed that statement? Take a second…go ahead.  Think about it for a minute or two.  Yeah.   See?  Doesn’t make any sense does it?  You can’t make time if you don’t have any, can you?  Can’t make a cake without flour now can you?  Exactly.  I don’t wanna seem like a crybaby or anything, but it’s remarkably frustrating when you just can’t find the time to pursue your passion and career.  It’s even more frustrating when you have lots of people around you that seem to have no trouble pursuing what it is that they want.  But nnnoooo…. Dre’s gotta go to work.  I know there are plenty of people out there who never enjoy the fruits of their labor.  Moreover, I know that there are quite a few people who never even have the opportunity to pursue their passion.   I know that; I get that.  Hell, you’re probably one of the very people  I’m talkin’ about.  But it’s a real bummer when you’re sittin’ at your desk, ploddin’ along with your day, all the while being aware that you’re completely wasting your time. You’re just treading water, not moving any closer to ‘land’, so to speak.

I sure do wish I could pay my bills with IOU’s.  Because if i could I’d hand ’em out like monopoly money  and stay home to work on this wonderfully bare portfolio-blog.  That, and work on my collection of deconstructionist “indie” comic books. Shuddup.  Don’t judge me.

I really do try to anchor  a negative with a positive so I’ll end this whine-fest with a guarantee:  There will be 2 new posts of actual work I’ve done by no later than August 23rd.  You’d think that a deadline wouldn’t be a positive thing for an aspiring designer, but what can I say? They make me happy.

Farewell Kindness, Humanity and Gratitude! Farewell to all the feelings that expand the heart.  I have been Heaven’s substitute to recompense the good.  Now the God of Vengeance yields to me his power to punish the wicked.”

This may seem a tad dramatic but I think it’s quite fitting for this, the very first post on Air & Light R//D.  This is, or will be I should say, my online design portfolio.  As a young designer who has been met with marginal success the above quote perfectly  conveys my deepest, most earth-shattering desire and soul-wrenching need to live, work, and exist as a designer.  For too long I have told myself that ‘one day‘ I’d get my sh*t together and get serious about my career. That, ‘one day’ I’d start displaying my work and seeking to establish myself as professional.  That ‘one day’ I’d be good enough, either in my own eyes or everyone else’s , to hand someone a business card and no longer fear telling them what I do and that I can do what I do for them. And do it well.

Well ‘one day’ is Today.  No longer will I be afraid to put myself, and my work, out there for any and everyone to see, critique, judge etc. Today, with the establishment of this blog,  I set my fears, my inadequacies, and my bullsh*t aside. As time goes on I hope to not only display my design work but to share a bit of Me with everyone. And as anyone who knows me knows that I’m a No-BS kinda guy. I’ll never lie to you or purposely mislead you. And in saying that I can say that there is a great deal about the professional design world that I know jack-sh*t about.  But what I lack in knowledge and experience, I more than make up for in true, pure, unbridled passion.  I may not have done it before but I know in my heart of hearts that I can learn it, do it, and crush it.

So Fare-thee-well to all the doubt, the uncertainty, to the cowardice and to everything in me that made this day impossible until Today.

And in saying farewell, I’d like to say Hello & Welcome to Air & Light Research//Design.