Archives for the day of: August 17, 2010

So “shakin’ them pots” is an expression I grew up hearing from my mom, grandmom, aunts etc.  It usually meant they were in the kitchen cooking up a storm.  But, at its very core, it means a lot of hard, passionate work is getting done.  And right now it’s the only expression that comes to mind when I think about the projects I’m working on right now.

The very first post here on A & L was the business card I did for my girlfriend’s blog (which is awesome by the way, check it Here ) and once again I’m cookin’ something up for her.  She and a two super-talented ladies own & operate Triple Gloss Productions, which is a nightlife event planning throwing thingamabob.  Basically they do big-ass parties.  Oddly enough they have little or no corporate material.  No business card, no letterhead, no envelopes…nuthin! They have a website, which it seems they used dilithium crystals to go back to 1996 and steal.  Sorry Ladies, but you all’s website is hurtin’ ! Anywho, Erin enlisted me to develop a business card for Triple Gloss and I jumped on it.  And by doing so she also signed up total visual revamp because, well, they need it.  Hopefully I can knock this one out of Citizen’s Bank so I can do the visuals for their giant ( and I mean GIANT) Halloween party.  I absolutely love doing dark n gritty stuff so I’m aiming to land that project HARD.

Another project I’m workin’ on is a personal favorite and i get giddy every time I think about it.  I happen to be a big fan of classic cocktails.  And a big fan of Gin… Ok I just like drinking. But specifically I like drinking gin cocktails.  In addition to comic books, I have a serious thing for old liquor bottles.  I love product design as a whole but there’s something about designing a liquor bottle that’s satisfying beyond belief.  So what the hell, I decided I’m gonna develop a classically inspired bottle of booze.  I mean, this is a portfolio blog. I definitely need to show some diversity as far as my capabilities go. Annddd it means that I get to empty a bottle for, ahem, research purposes.  “Scuse me for a sec…..Ok I’m back.  Had to make myself a drink.  What? Blogging makes me thirsty…

What else…oh yeah! In the coming weeks I’m gonna create a feature here at A & L, appropriately titled “Throwback Thursdays”.  Every other Thursday, I”m gonna try to post some work that I’ve done as a student.  I, personally, don’t like the idea of filling a portfolio with work I’ve done as a student. Mainly because I consider school work to be an exercise in training and understanding, not generating quality, super-polished work.  I know, no one else sees it this way.  But I do.  So that’s why I’ve been creating all-new work for the blogfolio.  Is that a word? But there are a few things that I’ve done as a student that I think are worth sharing, for any number of reasons.  Also, its nice post old work and compare it to what I can do now. Kinda like when you were a kid and your parents would mark your height as you grew up, you know?  So keep a look out for that one.  Should be pretty interesting.

One last thing I promised myself I’d do.  I promised myself to post some design objectives so that I’d have to live up to them.  In the coming months I really need to focus on logo work, or more accurately simplified shapes and colors.  And overall more commercially viable work.  I like making purposeless stuff that’s just good lookin’.  But that’s not gonna get me any freelance work.  So I have to focus on work and elements that are commercially realistic.  I’ll always find time to satisfy my whimsical daydreams and napkin sketches.  But more professional work is an absolute must.  I’m not gettin’ a pair of Generic Man kicks makin’ pretty pictures for myself!  Alright enough with the jabberjawin’ I need a refill and my sketchbook.

“Big tings a’gwanin” as an old friend used to say!

A stylistic expansion inspired by the opening credits of "Mad Men"

“…It’s freedom from fear. It’s a billboard on the side of a road that screams with reassurance that whatever you’re doing is OK. You are OK.”

Just when I thought I was gonna make myself out to be a liar, here I am meeting my quota a week earlier.  For those of you just tuning in ( shame on you) , A few posts back (?) I made a little guarantee that I’d have 2 new posts by August 22.  Well here it is, August 17 and POW! Two posts before my self-imposed deadline.  And once again, DAMN it feels good to post new work.  Lets get on with it then, yeah?

So, as I’m sure you can tell, this project here is a poster inspired by my favorite tv program “Mad Men”.  The opening credits are phenomenal in a quite a few ways.  One of which is the fantastic use of the simple, yet refined silhouette of a man as he falls from atop a skyscraper.  Utilizing simple shapes to accurately depict a human form is not an easy feat, by any stretch of the imagination.  There are few tricks to it, but all-in-all you really have to know what you’re doing to pull it off successfully.  The opening credits without a doubt crushed it.   I love it so much that I really wanted to take the same concept and put a personal spin on it.

Like I said I took the basic concept of using a simplified human form and using line and color contrast to create a believable figure.  Now what I chose to do was add a singular layer of detail, seen in the detailing of the slacks, to give the legs some slight definition and weight.  It also happens to add a bit of texture, which was one of my main goals right from the beginning.  Adding texture is one of those little tricks I was talking about earlier.  The slightest amount of texture can bring a silhouette to life in no time flat.  Speaking of texture, I had to figure out a way to incorporate some into the figure without drawing every ounce of attention to it. So I created a granulated, almost scratchy, feeling in the shoes; Not only to set them apart from the hand but to give your eye a reason to move down the figure, and hopefully to the quote and right back up again.

I really focused on retaining the overall feel of the opening credits so I kept the color palette simple, yet masculine and approachable.  I knew right from the beginning that using a lot of black in the figure was not an option, as it would’ve been a little too close to the opening credits, stylistically speaking.  So I did what most guys do when black isn’t an option: Go with Navy.  I chose to use Navy with a grey-ish hint to it as my base hue and then picked a few shades and tints that paired well with it.  Contrast is huge when creating depth and separation and placing the colors together, while fun, is not easy. I feel pretty good about it, though. I think everything is where it needs to be in order to be effective.

With a lot of the (potential) print stuff I do I set out to create a weathered, aged, imperfect feel in the piece.  As with the SOJA poster I did a ways back I added some detailing to create a somewhat damaged feel and to give the impression of a somewhat poor printing job.  I absolutely love doing this, as I believe it can add a certain grit or physical feeling to digital work that you only see in analog work, so to speak.  To some, adding this weathered, damaged feel has become a cliche but for me I think its a great little touch that really adds yet another point of intrest for the viewer to examine.  If you’re lookin’ hard at it, then I’ve done my job!

As I usally do I listened to a specific type of music when working on this project. I actually have the OST to the 1st season of the show so that was a no-brainer.  But I mixed in some Serge Gainsbourg, some Bonobo (do yourself a solid and look into this guy) and some Big Bopper with just a touch of Frank Sinatra.  It really put me in a headspace to create something that captured the essence of the opening credits, yet expanded on it. Something simple, refined , masculine yet has texture and a believable, yet parred-down, level of detail.  I’m not even gonna lie and say I didnt have myself a few Old Fashions while workin’ this project out.  As you can probably tell, I’m real big on creating a vibe when I work.

Ok I gotta rap this up:  I took the concept of the simplified figure from the “Man Men” opening and expanded it by adding a layer of detail while also adding color and texture and spicing it up with some decorative elements.  All in all it was super fun and a great learning experience.

Man, I really gotta work on keepin’ these posts brief.  I’ve worked up a thirst with all this typing. Its time for another Old Fashion…